We all know that in digital marketing, the game changes constantly. What worked for you last year may not work at all in 2017.
So keep right up to date with our top tips on how to update your digital marketing strategy for the year ahead:

Start with the basics – Set some GOALS.
Not having goals for the year could spell disaster for your digital marketing strategy.
If your campaign doesn’t have clear-set goals for the year, you may find it difficult to write your content, plan your emails and set your social media strategy.
Goals can be as simple as “getting more people in my geographical location interested in my product” or “go global.”
With defined goals, your content will become more cohesive and appealing for all audiences.

Pick the right communication channels.
In addition to your goals, you should determine which channels or platforms work best for your company.
If a popular company is doing so well in a particular marketing channel, it does not mean that it will work for you too.
Don’t just try to recreate another company’s actions as their target audiences and goals may be different.
Do some social listening, know which platforms your audience participates in, and build your campaign around them.

Learn to talk back – digitally, that is.
One common mistake that companies often make is to simply post a lot of content and then forget about it.
Try to use social media the way it was intended – for communication and personalisation.
Respond to tweets, comment on your audiences’ posts, and find other ways to communicate with your followers.
If you do this right, your company will become a part of their lives and your brand will be seen by their circle of friends.

2017 is the year when marketing gets more personal so it is best to start talking back digitally to your audience.

Go Live.
This still holds true this year, along with other platforms such as Instagram Stories, Snapchat and Periscope.
In fact, digital marketing this year is about closing the communication gap to as close to zero as possible.
The digital marketing landscape is drowning with content and with so many options on what to watch and digest, going “live” helps capture the audience.
Knowing that if they don’t watch you right away, the moment will be gone can bring an immediacy to your message.
The idea that something that may “disappear” in a short while could help them to focus and watch your live stream now.

The Google mobile-first policy for website ranking.
The Internet was abuzz when Google announced their mobile-first indexing policy.
If you are starting your digital marketing strategy without considering the mobile-first indexing, then you are setting up your company for failure.
The majority of internet users consume content on their mobile phones these days, so in 2018 make sure that you are targeting your mobile audience.



When it comes to Google AdWords, you need constantly optimize campaigns.

Top Google AdWords Tools By vikrantdigital But you can’t work off a hunch.

You need the tools to support those instinct. So in this post, we’re covering the top 5 Google AdWords Tools to you can use to upgrade campaign performance.

Let’s dip in.

#1) vikrantdigital AdWords Analysis Tools
If you want to analyze your ads and competitor ads in real time, then the vikrantdigital Ad Analyzer Chrome extension is for you.

Top Google AdWords Tools vikrantdigital Chrome extension

The AdWords Chrome distension will analyze ads by conversion elements and messaging style and provide an overall score based on how well optimized the ad is.

And if you want to take your AdWords Analysis to the next level, you can build your ads in vikrantdigital, grade those ads by a specific keyword, and see how well optimized your ads and keywords will be for your landing page.

Top Google AdWords Tools vikrantdigital Ad Grader Tool

Give the Ad Grader Tool a try today and start improving your ad campaign performance.

Try AdWords Grader

#2) Google AdWords Keyword Planner
blog seo best practices keyword research

If you’re doing keyword research for search advertising, the Adwords Keyword Planner is the de facto tool.

It’s simple to use, and when you search for a query, you’ll see monthly search volumes, avg. cost per clicks, and competition for that keyword.

You can also download your research into excel and really dig through the data.

You’ll need an AdWords account to use the tool, but it’s keyword research directly from the source.

#3) Google Analytics
Top AdWords Tools Google Analytics

If you’ve ever talked to an AdWords Specialist, one of the first things they’ll ask is if you’ve integrated AdWords and Analytics.

And for good reason.

By integrating AdWords and Analytics, you can get visitor behavior data, shown directly in your AdWords campaigns. And this is awesome visibility into campaign performance.
This data shows you if your campaigns are doing more than just getting clicks and high CTRS.

It’ll show if your visitors are bouncing, how long they’re sticking around on your site, and most importantly if they’re converting.

#4) AdWords Editor
Top AdWords Tools Google AdWords Editor

The AdWords Editor tool is for high-level AdWords accounts. Those which slice-n-dice campaigns down to the nitty-gritty.

Why is it one of our top Google AdWords Tools? Because if you’re serious about managing accounts, The AdWords Editor is a must for making large-scale updates and changes.

You can also download the AdWords Editor onto your desktop for free and work offline.

#5) Google AdWords Ad Preview Tool
Top Google AdWords Tools Preview Tool

And last but not least, I had to include one of my go-to Google AdWords tools. When managing AdWords accounts, I often find myself navigating over to the preview tool.

Because it lets me preview my ad, in real time alongside other ad competitors. I can also set my geolocation to wherever I want.
So for accounts targeting different countries, this tool is a must-use.

And you don’t even need to be logged into to AdWords to use the tool.

But when you sign into your AdWords account, your ads will highlight in green when they generate an impression through the tool.
This is good for taking screenshots and tracking your real-time look in SERPs over time.

5 Google AdWords Tools for Keyword Research, Ad Analysis, and CRO
With these tools, you’ll transform your seemingly normal Google AdWords campaigns into highly-researched, conversion rate optimized pieces of art.