We all know that in digital marketing, the game changes constantly. What worked for you last year may not work at all in 2017.
So keep right up to date with our top tips on how to update your digital marketing strategy for the year ahead:
Start with the basics – Set some GOALS.
Not having goals for the year could spell disaster for your digital marketing strategy.
If your campaign doesn’t have clear-set goals for the year, you may find it difficult to write your content, plan your emails and set your social media strategy.
Goals can be as simple as “getting more people in my geographical location interested in my product” or “go global.”
With defined goals, your content will become more cohesive and appealing for all audiences.
Pick the right communication channels.
In addition to your goals, you should determine which channels or platforms work best for your company.
If a popular company is doing so well in a particular marketing channel, it does not mean that it will work for you too.
Don’t just try to recreate another company’s actions as their target audiences and goals may be different.
Do some social listening, know which platforms your audience participates in, and build your campaign around them.
Learn to talk back – digitally, that is.
One common mistake that companies often make is to simply post a lot of content and then forget about it.
Try to use social media the way it was intended – for communication and personalisation.
Respond to tweets, comment on your audiences’ posts, and find other ways to communicate with your followers.
If you do this right, your company will become a part of their lives and your brand will be seen by their circle of friends.
2017 is the year when marketing gets more personal so it is best to start talking back digitally to your audience.
This still holds true this year, along with other platforms such as Instagram Stories, Snapchat and Periscope.
In fact, digital marketing this year is about closing the communication gap to as close to zero as possible.
The digital marketing landscape is drowning with content and with so many options on what to watch and digest, going “live” helps capture the audience.
Knowing that if they don’t watch you right away, the moment will be gone can bring an immediacy to your message.
The idea that something that may “disappear” in a short while could help them to focus and watch your live stream now.
The Google mobile-first policy for website ranking.
The Internet was abuzz when Google announced their mobile-first indexing policy.
If you are starting your digital marketing strategy without considering the mobile-first indexing, then you are setting up your company for failure.
The majority of internet users consume content on their mobile phones these days, so in 2018 make sure that you are targeting your mobile audience.